Platinum Guild International
From iconic trade organization, to revenue generation machine
Evolve a 40 year old established global trade business from developing industry communication to a monetized business model.
Working alongside our PGI partners, we created a Go-To-Market plan that not only re-defined the organizational focus of priorities, but also ensured the priorities directly correlated to revenue generation.
In addition, we developed a framework that established branded product opportunities within their own retail channel.
- Quantitive, Qualitative, and Consumer Research
- Stakeholder Interviews
- Gap Analysis
- Go-To-Market Strategy
- Communication Positioning
- Audience analysis
- Measurement Framework