Platinum Guild International

 

Challenge:

Evolve a 40 year old established global trade business from developing industry communication to a monetized business model.

 
 

Solution:

Working alongside our PGI partners, we created a Go-To-Market plan that not only re-defined the organizational focus of priorities, but also ensured the priorities directly correlated to revenue generation. 

In addition, we developed a framework that established branded product opportunities within their own retail channel. 

Services:

  • Quantitive, Qualitative, and Consumer Research
  • SWOT 
  • Stakeholder Interviews
  • Gap Analysis
  • Go-To-Market Strategy
  • Communication Positioning
  • Audience analysis
  • Measurement Framework