LAPCG

(Los Angeles Patients and Caregivers Group)

 

Challenge:

Without a large paid media budget, fortify and re-position the oldest legal Cannabis dispensary in Southern California to re-claim leadership within the most competitive Cannabis retail market in the US.

 
 

Solution:

In close collaboration with our LAPCG partners, we established a new set of strategic principles that not only increased revenue, but also created a new foundation for the brand to stand on. 

Our work led to:

  • 67% increase in new customers
  • 30% lift social media engagement
  • 18% boost in daily sales

 

Services:

  • Quantitive, Qualitative, and Consumer Research
  • Analytical data review
  • SWOT 
  • Stakeholder Interviews
  • Gap Analysis
  • Competitive/Comparative study
  • Go-To-Market Strategy
  • Brand architecture
  • Communication Positioning
  • Social Media Content Strategy
  • Audience analysis
  • Measurement Framework