Process

Definable success measures, actionable data, and honest conversations. 

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We Overcome Challenges, With Proven Results. 

We started Furtive Collective with the goal of helping as many companies as we can. We were really tired of seeing businesses struggling (and wasting money by focusing on things that didn’t help their business) to break through the incredibly noisy digital landscape, by leveraging platforms or technologies that don't help them achieve their goals. 

 

How We Do It.

 

1.Open Discussions

 

We knew that if I had the right clients, we could have truly open conversations about the core challenges they’re facing in today's technology driven environment.

Before we begin, we come together to discuss the depth of the challenges we're working towards. We believe that the key to solution areas, is often found within the knowledge base of our client's.

We believe the power of many always exceeds the power of one. So we build on our discussions to shape our path towards solution areas. 

This phase includes goal definition and success measures.

 

2. Comprehensive Research

We leverage a form of the collective intelligence model called - cooperation

We utilize a combination of three research methodologies to ensure our insights are grounded in market trends, human behaviors and data driven actions. This allows us to us combine qualitative human insights, quantitive learnings and analytical data behaviors to identify trends to activate that are fueled from all angles to ensure our strategic recommendations work to achieve our goals.

We feel that without human perspective, data inputs aren't as powerful or actionable. Our work is always rooted around the idea that it must ladder up to our goals.

 

3. Analysis

After our research findings are gathered, we begin to analyze and build on opportunity areas that create the foundation for our strategies.  

The areas are typically tied to our principles which create a uniqueness to our work.

 

4. Strategy Creation

We create strategies that increase a business's effectiveness to connect with their audience on a personal level, our solutions add value to their customers lives and foster trust between the brand and a person.

We do that my aligning our pre-defined goals with our learning from the previous phases.

Our strategies are built by these tenants:

People first:

For us, it's about customers’ needs first, not about using the latest and greatest technology for the sake of bells and whistles. We feel a brand's true value comes from how well they enrich the lives of their customers- not add noise or complexity to it. 

Uncovering an ethos:

In our age of abundant messaging- we're motivated by constantly finding ways to capture the right kind of attention for our clients. We are now in the age of constant evolution. We thrive on helping companies adapt and evolve by honing in on what their true ethos is.

 
Finding new opportunity areas:

We believe with the rise of technology, not only has the advertising industry lost their way of navigating it, but, many have lost sight of how to truly connect with their customers. Many are no longer providing messages of value or services that actually enrich people’s lives. We're here to change that.
 
We feel it comes down to knowing who your customer actually is (not who we think they are), by uncovering what their true needs are and creating solutions for how your brand can have a positive impact on their individual needs. 

Our work allows brands to be successful through a few key ways:

  • Finding new sources of revenue growth
  • Fostering more authentic connections with current audiences and prospective ones
  • Levering the right communication channels for their business
  • Creating more efficiency within their existing organization
  • Propelling their business in new areas

Case studies available upon request.

5. Execution

We take our work to the next phase by designing how user experiences come to life across various mediums and platforms.

Our work increases the way business's connect with people on a personal level. Our focus is always to enrich the lives of our customers by consistently providing value exchanges between the brand and their audiences throughout the duration of their customer journey.

We leverage our market-proven methodology to create solutions that are a harmony of aspirational, admirable, and approachable experiences.